Indigo 9 Digital

SEPTEMBER 7, 2022

By Tricia McKinnon and Emily McCullough It’s almost hard to believe there was a time when the luxury industry shunned online sales. With more pricing control brands can offer more merchandise at full price, avoiding markdowns which are thought to negatively impact a luxury brand’s image. But it’s true. Do you like this content?

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

FEBRUARY 28, 2023

By Tricia McKinnon Forever 21 used to be top of mind for teens and twenty somethings but then things slowly began to change. Not only are these retailers fast to market with their trendy designs they are also skilled eCommerce operators. By 2018 Forever 21’s online sales were only 16% of total sales.

Fast Fashion 98

Fast Fashion Fashion Apparel Department Stores 98

Indigo 9 Digital

SEPTEMBER 1, 2022

By Tricia McKinnon Keeping up with the times is difficult especially when you have been in business for over a century like Marks & Spencer has. Marks & Spencer is in the midst of a multi-year transformation that former CEO Steve Rowe began in 2018 and it’s working. Marks & Spencer’s revenues last year were up 21.5%

Drop-Shipping 95

Drop-Shipping Markdowns Planning Grocer 95